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Rules to Follow for Online Content

September 6, 2012

Daily ReadsAre you following these 4 Essential Rules for Online Content?

Using on-line media to reach out to your customers and peers has made our lives so much easier, and maybe your customers and business associates love your emails and posts, but beware that you’re not turning them away unknowingly!  If you don’t give customers what they want (the content) and how they want it, you may be losing followers without even knowing it.

When we use email, Twitter, Facebook, LinkedIn or any other form of online resource we should be following these 4 simple rules:

  1. Avoid Content Blunders – Using tons of high-resolution graphics, Flash graphics or placing links at the bottom of a long newsletter/email or imbedded so they’re difficult to read are all major blunders.  These make opening and reading your content on an Android or Ipad extremely difficult (if possible at all) and will frustrate even the most patient customer.
  2. Respect – Every customer is different and you need to respect that.  Their platforms in which they read the content varies (desktop email vs. phone), as does their desire for privacy (business email vs. personal cell).  You need to learn what works best for each person and use that medium.
  3. Simplicity – Advancing technology is great, but not everyone wants or has the latest and greatest phone or tablet.  Make sure you can reach customers on both advanced and simplistic platforms.
  4. Test things out – Before you send any email, newsletter or post on a blog, test your links and emails to make sure all is working as planned.

If you’re like most of us, it’s easy to get caught up in our tasks made effecienct through technology, so it’s a good idea to take a step back and remember to make sure you implement these 4 simple rules!

Read the entire article by Peter Shankman at http://www.inc.com/peter-shankman/online-content-development-rules.html

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