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Want To Be An Expert?

October 9, 2012

Daily ReadWant To Be An Expert?

When we are focused and working at our best, our minds are moving a million miles an hour and coming up with great idea on top of great idea! That’s awesome right? Only if you pick and choose which great idea to act on. Taking one idea to a profit is hard enough, much less three or four. You need to pick one, and focus. Do one thing and do it better than anyone else – that is what an expert does.  You want to be the best at one thing your customers want or need. Become irreplaceable to your customers. When choosing what one thing to focus on, look at what your key strengths are and the advantages that make you uniquely qualified to win in that particular area. Do you have special skills, experience, industry relationships, or patented technology? If you don’t possess any of these assets, then you should move on and find a different idea that you are qualified to win at. Once you find your “golden purpose” and become an expert in this area you will become recognized for it. Focus only on being a leader in that product or service and all else will follow.

Read entire article at: http://www.inc.com/jeff-hoffman/do-one-thing-better-than-anyone-else.html

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