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Building Trust is the Path to Wealth

November 18, 2012

Daily ReadBuilding Trust is the Path to Wealth

There is a difference between getting customers to make sales, and making sales to get customers. The first provides only income. The second provides income and equity. To deliberately build equity along with income you must build your business relationships based on trust. There are three key factors in earning and keeping trust – being known as a candid, blunt teller of truth; establishing constant, evident principles in all your works; and never abusing your customers for short-term profit.  It is important for your customers to know you won’t endorse anyone or anything or sell them anything that you don’t genuinely believe is honest, beneficial and the best in its category. This trust comes after building a relationship over time and translates into equity and can be leveraged into ever-growing wealth or it can be destroyed very quickly depending on your thinking and actions. It’s simple, and it’s your choice.

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