New Year, New Business, New Name
Daily Read – New Year, New Business, New Name
You’ve got your business plan, start-up strategy and a company name. Now you want to start marketing and branding your new company and you realize the name doesn’t make sense. Here’s how to pick a company name that is a great fit for the awesome, new business you’re starting:
You have two options: Name it something relevant or something extremely catchy. Option 1 is simple and straightforward, and may even mention the industry in the title (ex: Culligan Water). Option 2 will mean it will be more of an uphill climb to brand your company, but worth it when you get there (ex: Piperlime).
KISS: Keep it Short and Simple. Think forward – URL length, signage, simple pronunciation, etc. 10 letters or less is best. Name retention is what you want.
The FONT: Simple and Eye Catching. Think along the lines of the same idea as KISS. Simple may seem boring however you’ll want to avoid choosing a font that is overly thin or ornate. You’ll want something that is easily reproduced in different mediums and sizes.
Read entire article at: http://www.inc.com/mayra-jimenez/choosing-a-great-name-for-your-company.html?nav=featured
From → Daily Reads