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Look Like a Big Dog, When You’re a Small Fish

January 9, 2013

 

Daily ReadLook Like a Big Dog, When You’re a Small Fish

It’s hard to be the new guy on the block, it’s even harder to compete with the big-dogs when you  just don’t have the experience. But there are ways to project a big dog image in spite of being a new or small business.  Here are 4 tips to make your business seem more legitimate and reputable:

  1. Prioritize good design. Focus on having a clean and professional-looking website-this is the first place potential clients will look and form an opinion of you.
  2. Know your pitch. Craft a concise and compelling pitch, and practice it again and again.
  3. Get press coverage. Articles in reputable blogs, newspapers or magazines will give your company immediate credibility. Focus on finding journalists who cover trends in your industry and of course link the publicity back to your website.
  4. Build references. As you grow, maintain a network of references you can use to close more deals. Most happy customers are happy to help a growing company by giving positive referrals or reviews

Read entire article at: http://www.youngentrepreneur.com/startingup/marketing-strategies/not-top-dog-4-ways-to-project-a-bigger-brand/

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