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Big on Design and Innovation? Get These Rules Down!

January 20, 2013

Daily ReadBig on Design and Innovation? Get These Rules Down!

Function is great but function and a great look – that’s the design that will sell. And if you are an innovator here’s some good news – lots of unloved devices are ripe for reinvention. The key to smart design and innovation is to live by these three rules:

  1. Don’t be afraid to replace yourself. If your great design idea will replace a current product – go for it! Before your competitors do (think of the IPod).
  2. Be your own worst critic. Don’t ask consumers what they think of your product – tear it up yourself. Anticipate flaws and work to eliminate them in the “next generation”.
  3. (Good) marketing is everything. The story of your product, coherent packaging and branding (in that order) go a long way toward achieving product marketability.

The product should be able to speak for itself – from the web-site to the packaging to the product itself. A product that is a well-designed solution to a consumer need should virtually sell itself.

Read the entire article at:


From → Daily Reads

  1. mad thrad permalink

    Thanks for sharing, Jeff!

    I’ve always been my own worst critic–always trying to anticipate flaws and problems. One of the most frustrating things about that is that you just can’t think of everything. Obviously, having a team of critics/analysts can help head off more problems. But, there’s a point where you have to say, “Good enough!” and get things rolling.

    Thanks again, and have a great day!


    • Glad you found it helpful! Thanks for the comment!


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