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Fascinate Me

February 18, 2013

Daily ReadFascinate Me

Passion, power, trust, mystique, prestige, alarm and rebellion. These are the seven triggers that can be used to persuade and captivate your audience and your customers. These seven triggers can transform a brand from utility into something people want to talk about and buy. Learning to recognize your special, hard wired qualities will allow you to harness them and make them memorable to others. They are your unique competitive advantage.

You don’t think you’re fascinating? Different people fascinate in different ways. Some take command, some use emotion, some arouse curiosity, some inspire respect, some create urgency, some build loyalty, and some change the game. You just have to learn the one that suits your personality and the given situation or interaction. Knowing that people pay up to four times more for a fascinating brand is motivation enough to delve into this topic a little deeper!

Read entire article about Sally Hogshead’s book Fascinate: Your Seven Triggers to Persuasion and Captivation at:



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