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Make Networking Count – Follow-Up

March 6, 2013

Daily Read – Make Networking Count – Follow-Up

Too often people spend a lot of energy networking, and don’t take the final step of following-up; which means a lot of your time was just wasted. While simply following up at all is unique — and will likely help you stand out — there’s a certain art to effective follow ups.

  1. Set the tone. The tone of your communication should be fun and light, while remaining professional and respectful. Don’t be too serious, but don’t take it too far.
  2. Remember what was memorable. What was different about the person you’re writing to? If they used some sort of marketing gimmick or dressed in a way to support what they do, mention how clever it was.
  3. Jog their memories. Mention something you talked about to make them remember your discussion.
  4. Offer a compliment. Talk about their enthusiasm for their industry or their unique ideas and perspectives. Be sincere, and don’t come across as though you’re kissing up.
  5. Be a connector. Give them the name of someone you think they should connect with — someone who can help them in their business or use their services.
  6. Close the deal. No, don’t pitch them or attempt to sell them something. Your objective at this stage is just to get a meeting. So suggest that you get together for coffee soon.

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