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Selling: Love it or Hate it

June 14, 2013

Daily ReadSelling: Love it or Hate it

Your perspective on selling may be indicative of your feelings toward it. Do you view selling as a way to help your customer’s or is it all about destroying the competition? Using such metaphors as “killing the competition” or “conquering the market” may make the executive feel powerful but customers don’t like it. Customers much prefer to hear about how you will treat them with TLC or about your customer’s devotion and commitment.

This is not to say that successful salespeople aren’t aggressive! Rather than aiming their aggression in a way customers can hear or are aware, they aim it at themselves in terms of goal setting and self-improvement. The best salespeople always remember that their real job is to help the customer.

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