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Don’t Make This Networking Mistake

July 9, 2013

Daily ReadDon’t Make This Networking Mistake:

Many budding entrepreneurs feel that the larger the size of their network, the greater their odds of success. Nothing could be further from the truth. You wouldn’t buy new plants every day for a year when starting a garden. Your prized acquisitions would probably not get the nurturing care they need to flourish. Your relationships are much the same. We need to nurture our connections and networks. With a little thought you can grow your networks effectively. Here’s how:

  1. Sow your seeds strategically. Don’t spread yourself too thin or spend all your time with a few close buddies. The relationships that work best in the entrepreneurial context are ones that are close, but not too close, and includes a diverse group of people and markets (thus opportunities).
  2. Encourage cross-pollination. Your network is actually composed of several networks from work to school to sports to your neighborhood. The more you can act as a bridge for your connections across various networks, the better your chances of enlisting their help and offering yours.
  3. Think variety, not quantity. It’s best to network with those who have something unique to offer — knowledge, skills or entertainment.  Identify your strengths and skills then find people who are different but complimentary to you.

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