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What’s Your Story?

July 11, 2013

Daily Read – What’s Your Story?

Working your customers into your brand messaging by adding useful real-world stories creates an immediate meaningful bond that consumers want. It’s called ‘reality marketing’ and it is extremely economically efficient. Authenticity and simplicity, not glossy materials, get to where consumers’ emotions live. Here are three ways to work customers into your marketing efforts to help grow your business:

  1. Reward your customers by offering a discount or coupon for customers to try your service or product. Inviting customers to tell you what they think of your product directly on your website or social media site is a meaningful way of showing you care.
  2. Let customers share inventive ways they’re using your product. There is nothing more authentic than learning about how real people, not professional actors or spokespeople, use a product. There is so much to learn from the way people customize your product
  3. Enable customers to create your marketing material. When you respond and engage directly with your customers on social media and other platforms, you have gone a long way to establishing an emotional attachment to your brand. Often the comments or photos they produce can be your best marketing material.

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