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Your Point Person is Gone, Now What?

August 31, 2013

Daily Read – Your Point Person is Gone, Now What?

What happens when the person you’ve spent time and effort establishing and cultivating a strong relationship with leaves the brand or company you’ve invested in? Luckily, there are steps you can take to keep relationships cruising even when individuals abandon ship.

  1. Rebuild.  Reach out to your original point person and ask for a new contact. If this is not possible, let the company know that you’re there to do anything you can to keep the transition as smooth as possible.
  2. Maintain. Once you’ve begun building a new relationship, there are action steps you can take to maintain it. Using social media such as LinkedIn, Twitter is helpful to get to know more about him/her and make sure you meet with them in person to develop your relationship.
  3. Improve. Growth is a huge part of the rebuilding process. A new contact gives you opportunities to present ideas the previous person may have shown no interest in or even turned down. You’ll need to start over in educating this person about your product or service, but you can tailor this as informative, not sales-driven.
  4. Make a Statement. In the end, the departure of a key point person is the perfect opportunity to send a powerful message to the company that your relationship is more than just a connection between two people. You are there to provide value to the company as a whole.

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