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Who Doesn’t Want a Raving, Loyal Following?

October 3, 2013

Daily ReadWho Doesn’t Want a Raving, Loyal Following?

It’s nice when companies see fans and customers responding positively to their products and messaging over social media. But figuring out how to convert all that positive energy into an effective sales and marketing strategy can be tough to figure out. Here are four secrets from the pros:

  1. Use a targeted approach. Focus your time and resources on the customers you’re most likely to convert by monitoring keywords and phrases related to your business. Mention and Tagword are two programs that make monitoring easy.
  2. Let your fans know you’re listening. Unlike other mediums — like print and broadcast — social media isn’t a one-way channel, it’s a conversation and brands have an obligation to be responsive. Always respond to customer’s comments and posts even if it’s with a simple thank you.
  3. Target your special offers. The customers who already sing your praises on Twitter and Facebook sometimes need a just little nudge to keep them coming back. So as you thank them, consider offering them an incentive, such as a discount, to keep them coming back.
  4. Curate compelling content. Find and share interesting content around a specific set of topics. Make sure you tailor the content toward the various social networks.

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