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Small Business and Social Media…Things You Should Know

December 3, 2013

Daily ReadSmall Business and Social Media…Things You Should Know

Things on social media change constantly. Gone are the days when having a website was enough of an on-line presence.  The fact of the matter is you have to be active on social networks and you have to have a strategy to stay in front of your customers. There are a million things you could be doing, so to keep it simple here are the 5 critical things you need to know about social media:

  1. You Have To Be Active Online (somewhere).   Being active online means constantly updating, changing and refreshing the content on your site, your blog, and your social channels.
  2. Your Customers Are Active Online (somewhere). Your customers are consuming more content than ever. And they are consuming it everywhere! This means if you want to be found you need to go where they are.
  3. You Must Be Accessible.   Beyond updating and keeping your messaging fresh, you also need to be open to criticism and praise. We live in a world where online users want to be heard and expect an immediate response.
  4. You Need To Blog.  Blogging is the number one way to bring customers in your door. Every blog you post is a new opportunity for a sale, a new entry point into your website.
  5. Social Media Should Be Social.  The number one thing you should take away from this is that social media is about being social. That means starting conversations, replying, and engaging with your customers online.

Building an on-line presence is critical in today’s business world, and taking the simple steps to reach your customers and build
relationships is what being an online company is all about!

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From → Daily Reads

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