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When Disaster Sales Calls Strike

January 8, 2014

Daily ReadWhen Disaster Sales Calls Strike

We are all human and sometimes we make mistakes, but when the mistake is with a prospect on a sales call it affects your bottom line (and the businesses).  Instead of beating yourself up over your blown call, here are three lessons you should learn from your mistakes:

  1. Disastrous sales calls are never as disastrous as we think. If you’re thinking the customer must think you’re an idiot, relax, the vast majority of time, they don’t even have a clue it’s a blown sales call.
  2. Just because a customer rejects you doesn’t mean you can’t reach out to them again. Rejection becomes very personal, and thus when a customer rejects you, it feels permanent.  No, quite the contrary, but only if you’re willing to re-engage the customer again. The rejection could be a result of timing – they could be simply having a bad day, had a bad sales call themselves or the contract they hold with a rival has not ended yet.
  3. One bad sales call doesn’t mean the next sales call is going to be bad unless you want it to go bad. Our mental state of mind is a key part of why we’re successful or not successful. Go for a walk, clear your mind; tell a joke – anything to resent your frame of mind to be more positive again. The worst thing we can do is to allow a disastrous sales call to become contagious. Let it go.

In the end, the level of confidence you have going into a call is going to determine the level of success you have coming out. A bad sales call only becomes a disaster if you make the same mistake again. So take a deep breath, learn your lesson, and move on.

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